July is finally here! With summer being in full swing and holidays like Independence Day coming up it’s the perfect time of year to show off your brand. At Birch Tree Promotions, we believe in creating meaningful connections and offering products that speak to our clients' needs. As your trusted partner in the promotional product industry, we’ve observed through the 2023 Ad Impression Study by ASI (Advertising Specialty Institute) that the top promotional items in the USA are performance wear, outerwear, writing instruments, bags, and health and safety items. Let's dive right into why these products are not only popular but also effective in creating lasting impressions.
5) Health & Safety
When customizing items, it’s important to put your brand/company’s touch on items people care about and and in today’s world, health and safety items have become essential. Products like hand sanitizers, face masks, and first aid kits show that you care about the well-being of your clients and/or company. These items are not only practical but they also send a message of trust and responsibility. People gravitate towards meaningful merchandise, especially items that show priority of high-quality health and that reflect your commitment to your clients’ well-being.
4) Bags
Bags are another top choice for promotional items, and it’s because people love versatility. From tote bags and backpacks to sleek laptop bags, these items are perfect for on-the-go lifestyles. They offer ample space for your branding and are used repeatedly, providing continuous exposure. Offering a selection of branded bags is designed to be both fashionable and functional, ensuring they become a favorite accessory for your clients.
3) Writing Instruments
Writing instruments might seem simple, but they are incredibly effective. A well-crafted pen or stylish journal can be a daily reminder of your brand's presence in a client's life. Being a practical choice for giveaways or everyday items there are a wide range of choices when it comes to writing instruments. Perfect for ensuring that your brand is at the forefront of your clients’ minds every time they jot down a note or sign a document.
2) Outerwear
Next, outerwear is a staple in promotional products. Think about a cozy fleece jacket or a durable windbreaker that clients can rely on during unpredictable weather. These items are the second most popular choice of item because not only are they practical but also serve as a walking advertisement for your brand. By choosing stylish and functional outerwear, you're providing your clients with something they’ll use and cherish, showcasing your brand in a positive light.
1) Performance Wear
Finally, at the top of our list is performance wear, and for good reason. These items are the epitome of utility and style, making them a favorite among recipients. Whether it’s a moisture-wicking, breathable shirt or a durable and water resistant cap, performance wear ensures that your brand is seen both in the workspace and on the go. Customizing and sourcing high-quality gear for your team and/or clients shows appreciation and dedication to styling, encouraging brand loyalty with every wear.
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In conclusion, when looking for a way to impress and build a strong, lasting relationship with your team and clients, it’s no wonder these five products were the most popular. Performance wear, outerwear, writing instruments, bags, and health and safety items–are more than just items; they're a way to build a connection. Here at Birch Tree Promotions, we go the extra mile to ensure that every product you choose is a reflection of your brand’s values and dedication working with you to choose products that not only will you love but your clients will love too.
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