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Welcome to the Family


Katie Basson

Katie has created a company that truly stands out from the crowd and leaves a lasting impression. Katie holds degrees in English and Psychology, including a Master of Arts from Simmons College.


Connie Wilder

Connie brings savvy, shrewd business acumen, public relations and marketing expertise to Birch Tree. She emphasizes on long-range planning, client/meeting consultations, and public relations.


Jeanne Ellen

Jeanne Ellen ensures that the office runs smoothly by streamlining procedures to make things more efficient. Jeanne Ellen is instrumental to Birch Tree’s growth and success.



Molly is our accounting expert and supplier of all good treats, big and small. Always a kind heart, Molly solves complex issues with extraordinary customer rapport.



Alli focuses on Shops and Client Retention, Growth, and Feedback. She has been with Birch Tree for over a year, and has helped with our new rebrand. Allissa holds a Bachelor's Degree from Fitchburg State University.



Sebastien has grown up as part of the Birch Tree business and looks forward to using his education and experience to help it grow. Sebastien runs our embroidery shop in Hatfield, MA and is our lead decorator of our Tajima 4-Head Embroidery Machine.

james headshot


James has been a huge part of our recent growth and success. He manages all orders, from entering with our suppliers to delivery. His attention to detail and experience in customer service has made him an integral member of our team.

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Kaitlin is a recent graduate of the University of New Hampshire and has joined the team as our Customer Marketing Specialist. She holds a Bachelor's degree in English: Text, Business Writing, and Digital Studies.

We offer an abundance of services including:

  • Custom Branded Merchandise
  • Company Store Portals
  • New Hire, Recruiting Gifts, and Awards
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